We collect in RMB from Chinese customers, issue the required fapiao, and remit your share cross-border on an agreed schedule with a full reconciliation report.

Do you work with competing products?

No. We take one vendor per category and work exclusively with them in that segment.

What about piracy? Is it hopeless?

No. Unlicensed users are qualified users. With Chinese-language support, local pricing, proper invoicing and an academic pathway, a meaningful share converts to paying licences. It is often the fastest revenue in year one.

How long before we see revenue?

Setup typically takes 30 to 60 days. First deals usually land in month 2 or 3. Meaningful pipeline builds from month 4 as SEO and content compound.

What do you need from us?

A licensing model that works for China, a technical contact for product questions, and the willingness to adapt pricing and packaging to local expectations. We handle the rest.

Do you only work with engineering software?

That's our core expertise — technical and scientific B2B software with a professional user base. If your product fits that profile, we're a strong match.

// Software distribution & digital acquisition in China

Your gateway to software sales in China.

SystWave is the China growth partner for international software vendors. We generate the demand, close the deals, collect the payments and support your users locally — so your product sells in the world's largest market without you opening an office.

Book a 30-min intro call See how it works

International team on the ground in China · Exclusive distributor for European engineering software

Illustration of a green wave crossing a map of China and connecting software, WeChat and growth icons

Trusted across the Chinese engineering ecosystem

UNDER NDA

UNDER NDAUNDER NDA

Software publishers, design institutes, engineering firms and universities across mainland China.

// Why China is different

The market you can't ignore. And can't reach from abroad.

China is one of the largest software markets in the world — and one of the few where your existing playbook simply does not run. The channels, the payment rails, the search engine and the legal framework are all different. Most vendors don't fail in China because their product is wrong. They fail because they are invisible, unpayable and unsupported.

You are invisible.

Google, LinkedIn and YouTube are not where your buyers are. Baidu ranks differently, your site loads slowly or not at all behind the firewall, and without an ICP licence you cannot host locally. Your competitors' Chinese pages rank. Yours doesn't exist.

Your buyers can't pay you.

International credit cards are marginal. Chinese companies pay in RMB via bank transfer, Alipay or WeChat Pay, and they need a fapiao to expense the purchase. No fapiao, no purchase order, no deal.

Your licences leak.

Cracked versions of professional software circulate widely. Every pirated seat is a user who already knows your product and would pay for the legal version — if someone were there to sell it, support it and invoice it properly.

Nobody answers the phone.

Your users need pre-sales advice, training and technical support in Mandarin, in their time zone. A ticket answered in English three days later doesn't renew a licence.

// What we do

One partner, from first click to renewal.

We are not a reseller that waits for orders. SystWave is a digital acquisition company that also handles distribution — we build the demand first, then convert it, invoice it and keep it.

Digital acquisition

Baidu SEO and SEM, WeChat Official Account, video content on Bilibili and Douyin, technical articles on Zhihu and CSDN, webinars and lead nurturing. We build a measurable pipeline, not brand awareness slides.

Localised presence

ICP-registered .cn website hosted in mainland China, Chinese copywriting by native engineers who understand your product, localised documentation, tutorials and landing pages. Fast, indexed, credible.

Sales & distribution

Lead qualification, live demos, RMB quotations, negotiation, closing and renewal management. Your commercial team in China, without a Chinese entity, a payroll or a work visa.

Payments, invoicing & compliance

RMB collection through local rails, fapiao issuance, local contracts, and clean cross-border remittance of your revenue. You receive a single consolidated payment and a single report.

Local support & training

Level 1 and level 2 technical support in Mandarin, onboarding, paid training sessions, and an academic programme with Chinese universities to build the next generation of your users.

Licence & brand protection

We monitor pirated copies and unauthorised resellers, and we run conversion campaigns that turn illegal users into paying customers — often the fastest revenue in year one.

// How it works

From zero to first revenue in one quarter.

01
Market audit (2 weeks)
We map demand for your category in China: search volumes, competitors, pricing benchmarks, piracy footprint and the realistic size of the opportunity. You get a written go / no-go with numbers.
02
Setup (30–60 days)
Distribution agreement, pricing strategy in RMB, ICP filing, Chinese site, WeChat account, payment and fapiao flow, support playbook. We handle the administrative work.
03
Acquisition engine (from month 2)
Content, SEO, paid search, social and webinars go live. Leads land in a shared CRM. Every deal is traceable from keyword to signature.
04
Scale & report (ongoing)
Monthly reporting in English on pipeline, revenue, renewals and market feedback. Quarterly review to adjust pricing, positioning and roadmap priorities for China.

// Case study

Bringing a European simulation software to China.

A European publisher of engineering simulation software, used by technical teams worldwide, had no presence in China: no local entity, no Chinese-language resources, no way to invoice a Chinese company, and a significant base of unlicensed users. The market was already using the product. Nobody was selling it.

What we put in place

A Chinese-language presence: ICP-registered site, WeChat Official Account, technical content and tutorials for engineers
Baidu SEO and SEM targeting design and simulation queries
Local sales in RMB with fapiao, and a renewal process
Mandarin technical support, paid training sessions and a university programme
Systematic conversion of unlicensed users to legal seats

890+

licences sold

+68%

year-on-year revenue growth

87%

renewal rate

“We had users in China for years without a single invoice. SystWave turned an invisible user base into a structured revenue line, and we never had to open an office.”

Managing Director, European engineering software publisher (name withheld under NDA)

Client identity withheld at their request.

Talk to us about your software

// Why SystWave

Built by an international team, based in China.

SystWave was founded by an international team living and working in China. We speak your language and your market's language — commercially, technically and culturally. That is the gap most China partnerships fall into, and it is the reason we exist: to become your trusted partner on the ground, not a distant middleman.

software vendors and partners

3,950+

licences sold in China in 2025

85%

average renewal rate

working languages (EN / FR / 中文)

Digital first.

Most China distributors wait for inbound. We build the demand engine that creates it.

On the ground.

A local team, a local entity, local invoicing. Not an offshore consultancy with a China slide.

Transparent.

Shared CRM, monthly reporting in English, no black box between you and your market.

Long-term.

We take on a limited number of vendors and treat their product as our own. Renewals are our business model.

// Engagement models

Three ways to work together.

Market Entry Sprint

Fixed fee, 4 weeks

Demand mapping, competitive and piracy analysis, pricing strategy and a costed China entry plan. The right first step if you're not sure the market is there.

Digital Acquisition

Monthly retainer

We build and run your Chinese digital presence and hand you the qualified leads. You keep the selling. Ideal if you already have a local partner or entity.

Most chosen

Exclusive Distribution

Revenue share

End-to-end: acquisition, sales, invoicing, support, renewals and licence protection. One contract, one contact, one consolidated payment.

Pricing depends on your category, price point and current China footprint. We'll give you a clear proposal after the intro call.

// FAQ

Questions we get before every first call.

No. SystWave operates through its own local entity. You sign a distribution or service agreement with us; we handle local contracts, invoicing and compliance.

Let's find out if China is worth it for your software.

A 30-minute call. We'll tell you what we see in your category in China — demand, competitors, pricing, piracy — and whether we think there's a business there. If there isn't, we'll say so.