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Selling software in China

Practical guides, market data and field notes for international software vendors entering the Chinese market. Written by our team in China.

Market entry

How to sell your software in China: a practical guide for foreign vendors

Entry models, Baidu, WeChat, RMB payments, fapiao, pricing and piracy conversion — what actually has to be true to generate revenue in China, in the order it has to happen.

[DATE] · 12 min read · [AUTHOR]

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Digital acquisition

Baidu SEO for software companies: what actually ranks in 2026

[EXCERPT]

[DATE] · 9 min read · [AUTHOR]

Sales & pricing

Fapiao, RMB and cross-border payments: getting paid in China without pain

[EXCERPT]

[DATE] · 8 min read · [AUTHOR]

Digital acquisition

Why your WeChat Official Account is your real China website

[EXCERPT]

[DATE] · 7 min read · [AUTHOR]

Licensing & IP

Turning pirated seats into paying licences: a conversion playbook

[EXCERPT]

[DATE] · 10 min read · [AUTHOR]

Market entry

Do you need a WFOE to sell software in China?

[EXCERPT]

[DATE] · 6 min read · [AUTHOR]

The China software brief

One email a month. What's changing in Baidu, WeChat, pricing and licensing for foreign software vendors in China. No fluff, unsubscribe anytime.